Google’s Gemini AI in the Next iPhone? Exploring Apple’s Potential Partnership with Alphabet

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Google AI on iPhone? Apple might collaborate with Alphabet to use Gemini AI on its devices

In the near future, Google's Gemini might be the driving force behind the AI functionalities of the upcoming iPhones from Apple. Talks are underway between Apple and Google regarding how Apple, whose headquarters are in Cupertino, can incorporate Google's AI services, which are supported by Alphabet, into its devices.

Apple Inc. is believed to be considering the incorporation of Google's Gemini AI engine into the iPhone, as reported by Bloomberg. If this information is accurate, it could bring about considerable changes to the AI sector.

Active conversations are taking place concerning the possible licensing of Google's Gemini, a set of AI models, by Apple. The anonymous informants, who wished to remain unidentified due to the sensitive nature of these talks, also suggested that Apple has been in discussions with OpenAI to consider the potential use of its model.

If Apple and Google come to a mutual understanding, it would further strengthen their current search collaboration. Google has been compensating Apple heavily to use its search engine as the default choice on Safari web browsers on all Apple devices for quite some time. Nevertheless, the details about the conditions, brand representation, and execution of this potential AI agreement are still not determined.

This collaboration might enable Gemini to tap into a large pool of users, considering Apple's widespread influence with more than 2 billion active devices. However, it could also suggest that Apple's progress in AI technology isn't as advanced as initially expected, which could attract more attention from competition watchdogs.

Apple is currently developing new artificial intelligence features for its upcoming iOS 18 operating system update. The primary emphasis is on functions that run directly on the device rather than those that rely on cloud-based operations. Consequently, Apple is in the process of finding a collaborator to manage the more complex processing tasks involved in generative AI, such as generating images and writing essays from basic cues.

Spokespersons from Apple and Google chose not to remark on the issue, and OpenAI didn't reply to any inquiries for their take on it. Despite Apple having started trials on its own expansive language model, known as Ajax, from the start of the previous year, insiders imply that its tech is still trailing behind rivals such as Google, thus making collaboration seem like a more attractive option.

A possible deal with Apple could be Google's most important collaboration for Gemini so far, providing a considerable lift to its AI projects. However, this cooperation between the two technology powerhouses could draw regulatory attention, particularly considering the current antitrust probes into their existing search alliance.

As talks between Apple and Google persist, a definitive statement is not anticipated until Apple's yearly Worldwide Developers Conference in June. It's still unclear if these discussions will lead to a concrete agreement, or if Apple will choose different AI providers such as OpenAI or Anthropic. However, Apple's CEO, Tim Cook, has assured major improvements in AI this year, implying that revolutionary elements are expected soon for Apple's platforms.

(Incorporating information from various sources)

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