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Apple might collaborate with Alphabet to incorporate Google's Gemini AI into iPhones
Google's Gemini might soon be the driving force behind the AI capabilities of Apple's future iPhones. Currently, discussions are underway between Apple and Google on how Apple can incorporate Google's AI services, which are supported by Alphabet, into their devices.
According to a report by Bloomberg, Apple Inc. is rumored to be considering the incorporation of Google's Gemini AI engine into the iPhone. If this is accurate, it could dramatically alter the AI industry.
Active conversations are currently underway regarding a potential licensing deal between two leading technology companies, Apple and Google, for Google's Gemini suite of AI models. Insiders, who wished to remain anonymous due to the sensitive nature of these discussions, also revealed that Apple has begun negotiations with OpenAI, looking into the potential of utilizing its model.
If Apple and Google come to a consensus, it would enhance their current search alliance. For a long time, Google has compensated Apple with significant amounts to use its search engine as the primary choice on Safari web browsers on all Apple gadgets. However, the details about the conditions, branding, and execution of this possible AI deal are still to be determined.
The collaboration could allow Gemini to tap into a massive audience, considering Apple's wide scope with over 2 billion active devices. However, it might also suggest that Apple's AI technology progress is not as developed as previously expected, which could attract additional attention from competition regulators.
As Apple gears up for its latest operating system update, iOS 18, it is integrating new artificial intelligence (AI) abilities. The primary emphasis, however, continues to be on features that function on the device itself rather than on cloud-based operations. Consequently, Apple is in pursuit of a collaborator to manage the more complex computational responsibilities that come with generative AI like crafting images and composing essays from basic prompts.
Spokespersons from Apple and Google chose not to remark on the situation, meanwhile OpenAI did not reply to comment requests. Even though Apple has been experimenting with its own extensive language model, nicknamed Ajax, from the start of the previous year, insiders indicate that its technology is still not on par with rivals such as Google, making a collaboration seem more appealing.
A possible deal with Apple could signify Google's most important collaboration for Gemini so far, providing a significant lift to its AI projects. Nonetheless, this kind of cooperation between the two technology powerhouses might draw regulatory attention, particularly in the context of ongoing antitrust probes into their current search alliance.
As conversations persist between Apple and Google, it's doubtful that an official statement will be released until Apple's yearly Worldwide Developers Conference in June. The outcome of these talks is still up in the air, with the possibility of Apple choosing other generative AI providers such as OpenAI or Anthropic instead. Regardless, Apple's CEO, Tim Cook, has assured major progress in AI this year, indicating that groundbreaking changes may soon be introduced to Apple's platforms.
(Incorporating information from various sources)
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