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Samsung and Rebellions, South Korean semi-conductor producers, are aiming to compete against NVIDIA
The South Korean chip production giants, Samsung and Rebellions, are preparing to challenge NVIDIA and its H100 AI GPU. Rebellions in particular has established itself as South Korea's leading competitor to NVIDIA in the AI inference sector.
Rebellions semiconductors, a start-up from South Korea, and their AI chips are at the cutting edge of neural processing units (NPUs). These are specifically designed for AI models capable of handling up to 7 billion parameters.
Rebellions is looking to revolutionize the AI chip market with its innovative technology as it undergoes thorough testing against the industry giant NVIDIA's A100 graphic processing units (GPUs).
At the core of Rebellions' innovation is the Atom NPU, carefully designed to excel in performing multiple matrix operations at once. This is a key benefit in the field of deep learning AI techniques.
Under the guidance of CEO and co-founder Park Sung-hyun, Rebellions has established itself as South Korea's primary competitor to NVIDIA in the field of AI inference, a critical procedure in real-time data analysis and forecasting.
In a recent discussion with The Korea Times, Park shared that Atom would be mass-produced using Samsung Electronics' advanced 5-nanometer technology. This is a crucial turning point for the South Korean chip industry. Atom stands out as the first mass-produced chip created domestically, designed specifically to aid language models, highlighting Rebellions' expertise in AI innovation.
Park claims that Atom surpasses NVIDIA's GPUs in terms of AI inference, with up to five times better energy efficiency. During a language model inference benchmark exam, Atom's latency was only half of what NVIDIA's A2 offered, highlighting its superior performance. Importantly, Atom's need for cooling is much less compared to NVIDIA's chips, leading to lower operational expenses and energy use.
The escalating need for AI chips has thrust South Korea into prominence as a significant contributor to semiconductor advancements. With the support of major corporations like Samsung, telecommunications titan KT, and internet juggernaut Kakao, Rebellions managed to amass a remarkable USD 124 million in funding, confirming its position as the highest-funded chip startup in the nation.
KT is set to be the first customer of Rebellions after the mass production of Atom, highlighting the significant role of telecommunication firms in the AI chip environment. This change also emphasizes the industry's movement towards innovation driven by infrastructure. Moreover, the partnership between Rebellions and Samsung highlights the country's progress towards leading the semiconductor industry, shown by the joint development of Rebel – a state-of-the-art NPU designed for extensive language models.
Rebellions is focusing on international growth, and Park is hopeful about the future path of the company, aiming for a substantial presence in the market for inference chips used in extensive language models. As the generative AI market is growing, Rebellions is ready to establish a specialized position in the highly competitive AI chip sector, taking on NVIDIA's superiority and marking the beginning of a new phase of innovation in South Korea's semiconductor field.
(Incorporating information from various sources)
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