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Samsung and Rebellions, both from South Korea, aim to challenge NVIDIA
South Korean semiconductor manufacturers are preparing to compete with NVIDIA and its H100 AI GPU. Samsung and Rebellions are leading this initiative. Rebellions has established itself as the primary South Korean competitor to NVIDIA in the area of AI inference.
Rebellions semiconductors, a South Korean start-up, and their AI chips are at the cutting edge of neural processing units (NPUs), designed specifically for AI models that can handle up to 7 billion parameters.
Rebellions is striving to revolutionize the AI chip market with its innovative technology, as it undergoes stringent evaluations against the industry giant NVIDIA's A100 graphics processing units (GPUs).
At the core of Rebellions' innovation is the Atom NPU, carefully designed to outperform in concurrent matrix operations, a vital benefit in the field of deep learning AI techniques.
Under the guidance of CEO and co-founder Park Sung-hyun, Rebellions has established itself as South Korea's leading competitor to challenge NVIDIA in AI inference, a crucial process involved in real-time data analysis and projection.
During a recent discussion with The Korea Times, Park disclosed plans for large-scale production of Atom, utilizing Samsung Electronics' advanced 5-nanometer technology. This is a critical turning point for the chip industry in South Korea. Atom's unique feature is that it's the first locally developed, mass-manufactured chip designed to aid language models, highlighting Rebellions' expertise in AI innovation even more.
Park claims that Atom surpasses NVIDIA's GPUs in AI inference, delivering five times more energy efficiency. During a language model inference benchmark test, Atom's response time was found to be only half as long as that of NVIDIA's A2, highlighting its superior performance. Importantly, Atom needs less cooling than NVIDIA's chips, which means lower operating expenses and energy use.
The growing need for AI chips has thrust South Korea into prominence as a crucial contributor to semiconductor advancement. Supported by major corporations like Samsung, telecommunications titan KT, and internet juggernaut Kakao, Rebellions amassed an impressive USD 124 million in financing, reinforcing its position as the top-funded chip startup in the nation.
KT is set to be the first customer for Rebellions after Atom's large-scale production, and Park sees telecom companies playing a key role in the AI chip market, highlighting the industry's move towards innovation based on infrastructure. In addition, Rebellions' partnership with Samsung highlights the country's progress towards leading the semiconductor industry, as demonstrated by their joint development of Rebel, a cutting-edge NPU aimed at extensive language models.
Rebellions is looking forward to growing globally, and Park is hopeful about the company's path, aiming for a substantial market portion in inference chips used for extensive language models. As the generative AI market is rising, Rebellions is ready to establish a unique position in the highly competitive AI chip market, posing a challenge to NVIDIA's supremacy and signifying the beginning of a new innovative phase in South Korea's semiconductor scene.
(Incorporating information from various sources)
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