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Google AI on iPhone? Apple might collaborate with Alphabet to incorporate Gemini AI into its devices
Google's Gemini may soon be the driving force behind Apple's future iPhones, particularly when it comes to AI capabilities. Apple and Google are currently in talks about how Apple, a tech company based in Cupertino, can incorporate Google's AI services, which are supported by Alphabet, into its devices.
Apple Inc. is allegedly considering incorporating Google's Gemini AI engine into the iPhone, as per a Bloomberg article. This move, if it turns out to be accurate, could dramatically change the dynamics of the AI sector.
Active dialogues are taking place involving negotiations between the two tech behemoths, Apple and Google, about the potential licensing of Google's Gemini, a suite of generative AI models. Insiders, who wished to remain anonymous due to the sensitive nature of these talks, have also revealed that Apple is in discussions with OpenAI to explore the potential of utilizing their model.
If Apple and Google come to a consensus, it would enhance their current search collaboration. Google has been compensating Apple significantly for years to have its search engine as the default on Safari web browsers on all Apple gadgets. However, the details about the conditions, branding, and execution of this possible AI deal are still not decided.
This collaboration could provide Gemini with a broad customer network, considering Apple's extensive influence with more than 2 billion active devices. However, it might also suggest that Apple's progress in AI technology is not as sophisticated as initially thought, possibly attracting more attention from antitrust authorities.
As Apple readies new artificial intelligence features for its upcoming iOS 18 update, the emphasis continues to be on features that work on the device itself, not those that are cloud-based. Consequently, Apple is in search of a collaborator to manage the more intensive computational work related to generative AI, such as developing images and composing essays from basic prompts.
Spokespersons for Apple and Google chose not to give any statements about the issue, and OpenAI did not answer any inquiries for their opinions. While Apple has been experimenting with its own extensive language model known as Ajax since the beginning of the previous year, insiders imply that its technology is still trailing behind rivals such as Google, making an alliance seem like a better option.
A possible deal with Apple would represent the most noteworthy partnership for Gemini through Google, providing a considerable enhancement to its AI efforts. Nonetheless, this cooperation between the two technology powerhouses is expected to draw regulatory attention, particularly in light of current antitrust probes into their existing search alliance.
Conversations are ongoing between Apple and Google, however, any official statement probably won't be made until Apple's yearly Worldwide Developers Conference in June. It's unclear if these discussions will lead to a conclusive agreement, or if Apple would choose other AI suppliers such as OpenAI or Anthropic. Still, Apple's CEO, Tim Cook, has guaranteed major improvements in AI this year, indicating that ground-breaking features could be coming to Apple's platforms.
(Incorporating information from various sources)
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