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Laptops and Smart TVs are not easy to use, while flip-style foldable phones are trendy among women, according to a study.
A recent research by Techarc has discovered that tech firms need to improve their offerings to meet the distinct requirements and tastes of their female customers. The research revealed that women believe laptop manufacturers do not sufficiently address their particular needs and smartphone producers should provide improved personalisation options.
As technology becomes a pervasive element in our daily routines, it appears that contemporary tech is not built to be easy to use. Instead, they are often complex and not intuitive, particularly for the majority of women in India.
Ladies believe that manufacturers of laptops haven't addressed their requirements.
A recent study conducted by Techarc, a consulting and analytics company specializing in automobiles and emerging technologies, has revealed a significant disparity in how technology products appeal to women.
The study, published just before International Women's Day, highlighted the importance for technology firms to more effectively meet the distinct preferences and requirements of women customers.
The study, carried out with 1,150 women nationwide, offers understanding into what women anticipate from technological items. Approximately 650 of them were employed, while 500 were housewives.
Techarc's Founder and Chief Analyst, Faisal Kawoosa, stressed the need to recognize gender-specific tastes in the personal technology sector.
He expressed that although technology does not distinguish between genders, there exists a necessity and potential to develop products designed specifically for men and women, taking into account both their hardware and software requirements.
In the realm of smartphones, women value the plethora of hues and patterns offered but desire more tailored personalisation choices. They are interested in modifiable features that can adapt to their evolving tastes. The research also showed a preference among women for the new trend of flip-style foldable smartphones.
Smart rings are becoming increasingly popular in the wearable technology market among women. On the other hand, they tend to steer away from smartwatches and fitness bands with a chunky design, if given an option. Additionally, women have shown a preference for gadgets that have a feminine design and include apps customized to suit their requirements, according to the research.
Women feel that the laptop market is not adequately addressing their needs. They believe that laptop manufacturers have not made significant efforts to meet their preferences. Women desire laptops that are lightweight, have a more feminine aesthetic, and are versatile enough for both work and personal use.
The research also showed that numerous women consider Smart TVs to be not so smart. They felt they were too complex to install and manage, signifying a significant gap between product creation and user interaction. Notably, this is not limited to Smart TVs, as other Smart Home Devices also perform inadequately.
Techarc discovered a worrying gap despite the fact that manufacturers designed appliances such as smart fridges, smart ovens, and washing machines mainly for women. There is a lack of knowledge about many intelligent features of home appliances among women, suggesting a requirement for enhanced instruction and education. Furthermore, the designs of these smart appliances' user interfaces need to be revamped to be more user-friendly.
Women are looking forward to more joint efforts in the tech sector to create gadgets and devices tailored to their requirements. They foresee an increase in customization, options, and mobility in upcoming smart devices. Artificial intelligence (AI) is also viewed as a significant facilitator for boosting personalization and accommodating varied user tastes.
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