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Apple's performance in China declines, with iPhone deliveries in February dropping around a third from the previous year
Apple's market performance in China is on a downward trend, with iPhone deliveries declining roughly a third from the year before. In January 2024, Apple experienced a 39 per cent drop in sales compared to the same period the previous year.
Apple's financial situation in China remains uncertain. Chinese government data published on Tuesday shows a substantial drop in iPhone shipments in the country, with about a one-third decrease compared to the previous year.
This downturn indicates a tough environment for the US technology titan in the globe's second biggest economy, as it contends with intense rivalry from Chinese smartphone companies.
Apple CEO Tim Cook made a trip to Shanghai last week with the aim of enhancing ties with local authorities, consumers, and suppliers in China.
While on his trip, Cook was present at the inauguration of a fresh Apple Store in Shanghai's Jing'an area, which is the biggest in Asia. He also had meetings with delegates from top Apple providers, including Wang Chuanfu, the chairman and CEO of BYD. In addition, Cook took part in the China Development Forum in Beijing, where he shared his admiration for China and its inhabitants.
Even with a significant number of Apple enthusiasts in China, the company is facing regulatory and competitive obstacles. It has been rumored that Chinese governmental bodies and offices are prohibiting the use of iPhones, however, these claims have been refuted by the government.
Official statistics reveal that international brands together dispatched around 2.4 million smartphones in February, making up a 16.9% portion of the market in China. This represents a considerable decrease from the last month, with Apple emerging as the most noteworthy foreign participant.
In January, Apple dispatched approximately 5.5 million units, reflecting a 39 per cent drop compared to the previous year. In an effort to counterbalance the dwindling shipments, Apple intends to reveal its much-anticipated artificial intelligence (AI) plan at its yearly Worldwide Developers Conference in June. It is anticipated that this plan will primarily focus on significant software updates for its intelligent devices, inclusive of the iOS 18 upgrade.
Apple is also considering collaborations with domestic AI companies for the Chinese market, with indications pointing towards Baidu as a possible partner. Yet, China Daily reports that there has been no formal arrangement established between Apple and Baidu.
Chinese smartphone manufacturers, such as Honor and Xiaomi, are advancing in AI technology and exhibiting their products at exhibitions like MWC Barcelona. To strengthen its foothold in the Chinese market, Apple intends to increase its research and development (R&D) activities in Shanghai and set up a new R&D lab in Shenzhen.
In spite of the attempts made, the number of iPhones sold in China saw a drop of almost 25% in the initial six weeks of 2024, in comparison to the corresponding time frame in the previous year. This led Apple to rank fourth, following Vivo, Huawei, and Honor. Conversely, Huawei Technologies saw a substantial rise in sales, due to high consumer demand for their leading 5G Mate 60 Pro smartphone.
(Incorporating information from various sources)
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