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Apple might collaborate with Alphabet to integrate Google's Gemini AI into iPhones
In the near future, Google's Gemini could be the force behind the AI capabilities of Apple's forthcoming iPhones. Presently, Apple and Google are in talks regarding how Apple, a tech company based in Cupertino, can incorporate the AI services of Google, which is supported by Alphabet, into its devices.
Apple Inc. is apparently looking into incorporating Google's Gemini artificial intelligence engine into their iPhone, according to a report from Bloomberg. If this is accurate, it could dramatically alter the AI industry's future.
Active dialogues are ongoing between the two technology powerhouses regarding Apple's potential licensing of Google's Gemini, a collection of generative AI models. Insiders, who wished to remain anonymous due to the secretive nature of the talks, revealed that Apple has also initiated discussions with OpenAI, investigating the potential of utilizing its model.
If Apple and Google come to a consensus, it would enhance their current search collaboration. Google has been compensating Apple significantly over the years to set its search engine as the preset choice on Safari web browsers on all Apple gadgets. Nevertheless, the exact conditions, brand representation, and execution of this proposed AI contract still need to be settled.
This collaboration could potentially expose Gemini to a massive audience, considering Apple's broad influence over more than 2 billion active gadgets. However, it could also suggest that Apple's progress in AI tech might not be as developed as once thought, possibly attracting more attention from competition watchdogs.
As Apple gears up to incorporate fresh AI functionalities in the imminent iOS 18 update, it continues to prioritize features that work on-device over those based in the cloud. Consequently, Apple is in the hunt for a collaborator to manage the more demanding computational responsibilities tied to generative AI, like producing images and composing essays from basic cues.
Spokespersons from Apple and Google chose not to provide any insights on the issue, and OpenAI was unresponsive to queries for their feedback. Even though Apple has been experimenting with its own extensive language model, referred to as Ajax, from the start of the previous year, indications imply that its technology is still not on par with rivals such as Google, thus making a collaboration seem more appealing.
A prospective deal with Apple could be Google's most important collaboration for Gemini so far, significantly enhancing its AI projects. However, this cooperation between these two technology powerhouses may draw regulatory attention, particularly in the light of current antitrust probes into their existing search alliance.
Conversations are ongoing between Apple and Google, but it's not expected for any official statement to be made until Apple's Worldwide Developers Conference in June. It's still unclear if these talks will lead to a finalized agreement, or if Apple will choose to work with other AI creators such as OpenAI or Anthropic. However, Apple's CEO, Tim Cook, has assured that there will be considerable progress in AI this year, implying that groundbreaking changes could be coming to Apple's systems.
(Incorporating information from various sources)
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