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Could Google's AI be incorporated into iPhones? Apple might collaborate with Alphabet to employ Gemini AI in their products
The possibility of Google's Gemini AI empowering future iPhones is becoming more likely, particularly regarding the AI capabilities. Apple and Google are currently having conversations about how Apple, a tech giant based in Cupertino, can incorporate Google’s AI services, supported by Alphabet, into its products.
Apple Inc. is allegedly looking into incorporating Google's Gemini artificial intelligence system into the iPhone, as per a report by Bloomberg. If this turns out to be accurate, it could drastically alter the dynamics of the AI sector.
Active talks are currently taking place about the possibility of Apple licensing Gemini, a suite of generative AI models from Google. The information comes from anonymous sources due to the sensitive nature of the discussions. It has also been suggested that Apple has initiated discussions with OpenAI, looking into the potential of utilizing its model.
If Apple and Google come to a consensus, it will expand their current search collaboration. Google has, for a long time, compensated Apple with hefty amounts to use its search engine as the pre-set choice on Safari web browsers on all Apple gadgets. Nevertheless, the exact details about the conditions, branding, and execution of this prospective AI agreement are still not settled.
This collaboration might provide Gemini with exposure to a huge number of users, considering Apple's widespread influence with more than 2 billion active devices. However, it could also suggest that Apple's progress in AI technology isn't as ahead as was expected earlier, possibly inviting more attention from antitrust regulators.
Apple is currently developing new artificial intelligence features for its upcoming iOS 18 operating system update. However, the company's main emphasis is on features that function within the device instead of relying on cloud-based tasks. So, to manage the more demanding computational responsibilities tied to generative AI like creating images and writing essays from basic prompts, Apple is in search of a collaborator.
Spokespersons from Apple and Google chose not to remark on the issue, and OpenAI did not react to inquiries for their opinion. Despite Apple exploring its own advanced language model, known as Ajax, from the start of the previous year, insiders indicate that its technology is not up to par with rivals such as Google, which makes collaboration seem more advantageous.
An impending deal with Apple could represent the most notable alliance for Gemini under Google's umbrella, significantly enhancing its AI initiatives. Nevertheless, this cooperation between the two technology powerhouses will probably draw regulatory attention, particularly in light of current antitrust probes into their existing search collaboration.
As talks persist between Apple and Google, it's doubtful that an official statement will be released until Apple's yearly Worldwide Developers Conference in June. The outcome of these discussions is unclear, as they may either yield a conclusive agreement or lead Apple to consider other generative AI providers such as OpenAI or Anthropic. Despite the uncertainty, Apple's CEO, Tim Cook, has assured substantial AI progress within the year, hinting at groundbreaking functionalities for Apple's platforms in the near future.
(Incorporating information from various sources)
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