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Google's AI on iPhone? Apple might collaborate with Alphabet to utilize Gemini AI in its gadgets
We might witness Google's Gemini AI being utilized in Apple's future iPhones, particularly for the AI features suite. Conversations are ongoing between Apple and Google, discussing how the tech giant based in Cupertino can incorporate the AI services of Alphabet-supported Google into its gadgets.
Apple Inc. is said to be looking into the possibility of incorporating Google's Gemini artificial intelligence system into the iPhone, as per a report from Bloomberg. Should this be accurate, it could considerably alter the dynamics of the AI sector.
Active conversations are currently taking place regarding a potential agreement between two major tech companies, Apple and Google. The agreement would permit Apple to utilize Gemini, Google's collection of generative AI models. Individuals familiar with the matter, who asked to remain anonymous due to the sensitive nature of the discussions, revealed that Apple has also been in dialogue with OpenAI, considering the opportunity to exploit its model.
If Apple and Google arrive at a mutual understanding, it would strengthen their current search alliance. Google has been compensating Apple heavily over the years to highlight its search engine as the primary choice on Safari web browsers on all Apple gadgets. However, the details about the conditions, brand representation, and execution of this possible AI pact are still not confirmed.
The collaboration could potentially provide Gemini with a massive pool of users, considering Apple's broad scope with more than 2 billion active gadgets. However, it might also suggest that Apple's progress in AI technology might not be as sophisticated as initially expected, possibly attracting more attention from competition watchdogs.
As Apple gears up for the release of iOS 18, it continues to prioritize features that function within the device, rather than those dependent on cloud services. Consequently, Apple is on the lookout for a collaborator who can manage the intensive computational demands that come with generative AI, including creating images and composing essays from basic cues.
Spokespersons from Apple and Google chose not to make any statements regarding the situation, and OpenAI did not reply to any commentary requests. Even though Apple has been experimenting with its own expansive language model, known as Ajax, from the beginning of the previous year, insiders hint that their technology is still not on par with rivals such as Google, indicating a collaboration might be a better option.
A possible deal with Apple could become Google's most meaningful alliance for Gemini so far, greatly enhancing its AI efforts. But, this cooperation between the two technology powerhouses is expected to draw regulatory attention, particularly in light of the current antitrust probes into their existing search collaboration.
As talks between Apple and Google are ongoing, it's expected that no official statement will be made until the yearly Worldwide Developers Conference hosted by Apple in June. The outcome of these discussions, whether it will lead to a solid agreement or if Apple will choose other AI creators such as OpenAI or Anthropic, is still unclear. However, Apple's CEO, Tim Cook, assures that there will be major AI improvements this year, hinting that groundbreaking changes are on the way for Apple's systems.
(Incorporating information from various sources)
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