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Google's AI on iPhone? Apple could collaborate with Alphabet to utilize Gemini AI in its devices
Google's Gemini might soon be the driving force behind Apple's forthcoming iPhones, particularly in terms of AI capabilities. Talks are underway between Apple and Google about how the tech behemoth, based in Cupertino, can incorporate Google's AI services, supported by Alphabet, into its devices.
Apple Inc. is said to be considering a significant step by looking into the possibility of incorporating Google's Gemini AI engine into the iPhone, as per a report from Bloomberg. If this information is accurate, it could drastically alter the dynamics of the AI sector.
Active conversations are currently underway about a deal between the two technology powerhouses, Apple and Google, regarding Apple's potential licensing of Gemini, Google's collection of generative AI models. Individuals close to the matter, who wish to remain nameless due to the sensitive nature of these talks, have shared that Apple is also in discussions with OpenAI, investigating the feasibility of utilizing its model.
If Apple and Google manage to strike a deal, it would enhance their current search collaboration. Google has, for a long time, compensated Apple heavily to include its search engine as the primary choice on Safari web browsers on all Apple devices. But the finer details about the conditions, branding, and execution of this prospective AI contract are still not determined.
This collaboration might allow Gemini to tap into a huge pool of users, considering Apple's broad influence with over 2 billion active gadgets. However, it could also suggest that Apple's progress in AI technology isn't as far along as earlier expected, which could attract more attention from competition watchdogs.
As Apple gears up to introduce new AI features in its upcoming iOS 18 operating system update, the emphasis continues to be on on-device operations instead of relying on cloud-based functions. Consequently, Apple is in the hunt for a collaborator who can manage the more demanding computational tasks related to generative AI, like generating images and crafting essays from straightforward prompts.
Spokespersons from Apple and Google chose not to make any statements regarding the issue, and OpenAI did not reply to inquiries for their opinion. Despite Apple's efforts at developing their own vast language model, known internally as Ajax, since the beginning of the previous year, insiders indicate that their technology is still not on par with rivals such as Google. This makes the idea of a collaboration seem more attractive.
A possible deal with Apple could be Google's most important alliance for Gemini so far, providing a considerable enhancement to its AI projects. However, this cooperation between the two technology powerhouses could draw regulatory attention, particularly in light of current antitrust probes into their existing search partnership.
Conversations are still ongoing between Apple and Google, but we're not expecting any official news until Apple's yearly Worldwide Developers Conference in June. The outcome of these talks is still up in the air – they could end up with a solid agreement, or Apple might decide to work with other AI generation companies such as OpenAI or Anthropic. In any case, Tim Cook, the CEO of Apple, has guaranteed major advancements in AI this year, hinting at game-changing features being introduced to Apple's platforms soon.
(Incorporating information from various sources)
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