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In-vehicle beds, drone fleets, integrated kitchens: Chinese electric vehicle manufacturers are providing strange add-ons to buyers
Chinese electric vehicle manufacturers are providing a variety of unusual additional features to prospective buyers, such as beds inside the car, cooking equipment, a fleet of drones, and car camping gear, to make the offer more appealing.
In China, electric cars equipped with integrated refrigerators or karaoke machines are no longer exclusive high-end features for the super-rich. Car makers are currently providing these features and even investigating the inclusion of more extravagant features like beds and stoves, in a bid to stimulate sales that have been recently underperforming.
Prominent electric car manufacturers are witnessing a decrease in demand from Chinese consumers as they become more frugal in their spending. Moreover, the strained relations with significant Western economies are casting uncertainty over export prospects.
Less dominant participants in the market are banking on their creativity and innovation as a vital element for their continued existence. Given the fierce competition in the industry, there is an expectation of mergers, as China plans to tackle the surpluses that have arisen from years of ample subsidies.
The sophisticated characteristics of Chinese electric cars underscore the potential danger for Western automakers if they persist in trailing in capturing a piece of the global's biggest auto market. Customers perceive domestically-produced cars in China as more apt to fulfill their extensive tech requirements and their inclination for superior connectivity.
Traditional car manufacturers often concentrate on the car's performance, however, Chinese firms are broadening their scope. They are investigating a range of lifestyle and leisure situations, which is one of the factors prompting more consumers to be attracted to electric vehicles.
Here are some distinct characteristics found in Chinese electric cars:
Xpeng’s G9 SUV comes with an easy-to-use bed function that can be activated with just a press of a button. The seats can be folded down flat and an air mattress of double bed size will automatically fill up with air. This feature caters to the increasing popularity of camping in China, or it can offer a comfortable place for a quick sleep during lengthy road trips.
Combatting motion sickness with technology: Geely's Galaxy E8 electric sedan addresses the issue of motion sickness by vibrating in sync with a human's heartbeat when traversing bumpy roads. It also features an efficient braking system to reduce the unease commonly linked with electric vehicles.
EV SUV flatbed choices: Li Auto's L-Series SUV comes with luxury amenities such as integrated massagers and long-distance driving features. Meanwhile, Rox Motor Tech's Polestones 01 provides a back-mounted, camp-style kitchen, equipped with an induction stove and a water unit, catering to those who love the outdoors.
Camera Drones: BYD's Yangwang U8 EV has partnered with DJI to incorporate a drone that takes off and returns to a retractable compartment on the vehicle's roof. The drone can take high-quality pictures and offer live bird's-eye views, enriching the driving experience for technology-oriented users.
Electric car manufacturers such as Tesla and Li Auto have incorporated gaming features into their vehicles. BYD has taken this concept to a new level by equipping their cars with a removable steering wheel, which enables drivers to play video games using the car's pedals and built-in screen. Nonetheless, due to safety issues, there are limitations in place, including that games can only be played when the car is not in motion.
That's not everything, numerous intriguing advancements are currently underway:
Geely and its electric vehicle brand, Zeekr, are investigating the possibility of integrating a fishing system into their cars, including all necessary gear such as a line and hook. The car will have location sensors to provide the driver with information about close bodies of water, including their depth and flow speed, as well as past fishing data to pinpoint the best fishing locations. The system will allow for accurate and far-reaching casting, and if a fish takes the bait, the car will automatically bring it in.
SAIC Corp.’s IM Motors is currently working on a unique care system for plants inside the car. This inventive system will gather rainwater from the vehicle's roof and moisture from its cooling system. The system will use a specially designed software to recognize various plant types inside the car and figure out the perfect timing and quantity of water required to nourish them.
These bold initiatives highlight vehicle manufacturers' dedication to novelty, despite unpredictable customer interest. Bill Russo, the creator and chief executive of Automobility, a consulting company based in Shanghai, points out that in the time of electric vehicles, China is reshaping the concept of "luxury." He stresses the importance of testing new concepts to expand limits and bring unique ideas to the marketplace.
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