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Car beds, drone swarms, integrated kitchens: Chinese electric vehicle manufacturers provide peculiar add-ons to clients
Beds inside cars, kitchen units including stoves, a fleet of drones, and car camping gear — These are the various additional features that Chinese electric vehicle manufacturers are offering to prospective buyers, to make their offers more attractive.
Electric cars in China equipped with amenities like built-in refrigerators or on-board karaoke are no longer considered exclusive or sophisticated for the super-rich. Auto makers are currently providing these amenities and are even expanding into more lavish additions like beds and stoves, in a bid to stimulate lagging sales.
Significant electric vehicle manufacturers are witnessing a drop in demand in China as customers are becoming more frugal. Moreover, strained relations with key Western economies are making the export prospects uncertain.
Less dominant entities in the sector are depending on their innovative thinking as a crucial element for their sustainability. Given the competitive character of the sector, expectations of amalgamation are high as China plans to deal with the surplus caused by years of substantial grants.
The sophisticated capabilities of Chinese electric cars underscore the possible threat for Western automakers if they persist in their slow progress in capturing a larger portion of the world's biggest car market. Chinese-produced vehicles are perceived by consumers as more appropriately tailored to their broad tech requirements and their fondness for superior connectivity.
While conventional car manufacturers primarily concentrate on a vehicle's performance, companies in China are broadening their scope. They are delving into diverse living and leisure situations, which is partly why there's a growing attraction towards electric vehicles among consumers.
Here are some distinct characteristics found in Chinese electric cars:
Xpeng's G9 SUV comes with a unique bed function that is activated at the push of a button. The seats can be folded down flat, and a self-inflating double air mattress pops up. This suits China's expanding interest in camping or offers a comfortable place to rest during lengthy road trips.
Tech solutions to combat motion sickness: Geely's Galaxy E8 electric sedan addresses motion sickness issues by vibrating at a frequency that matches the human heartbeat when traversing bumpy roads. Additionally, it features a seamless braking system to reduce the usual discomfort linked with electric vehicles.
EV SUVs with flatbed features: The L-Series SUV by Li Auto comes with upscale amenities such as integrated massagers and long-distance range. The Polestones 01 by Rox Motor Tech is equipped with a camping-inspired kitchen at the back, which includes an induction stove and a water dispenser, appealing to those who love outdoor adventures.
Camera Drones: BYD's Yangwang U8 EV has partnered with DJI to incorporate a drone that can take off and return to a pull-out compartment on the vehicle's roof. This drone can take high-quality photos and offer live aerial perspectives, enriching the driving experience for technology enthusiasts.
Transforming the vehicle into a gaming platform: Electric car manufacturers such as Tesla and Li Auto provide gaming features within the car. BYD takes it up a notch by introducing a removable steering wheel, enabling drivers to engage in video games utilizing the car's pedals and on-screen display. Nevertheless, due to safety issues, there are limitations, for instance, games can only be played when the car is not in motion.
But that's not the end, there are numerous intriguing advancements under development:
Geely and its electric vehicle brand, Zeekr, are investigating the inclusion of an on-board fishing system, inclusive of a fishing line and hook. Using location sensors, the vehicle will supply the driver with information about nearby water sources, such as their depth and currents, and past fishing data to pinpoint the best fishing locations. The system will allow for accurate and far-reaching casts, and the vehicle will reel in the fish automatically once it bites.
At the same time, IM Motors, a division of SAIC Corp., is working on a unique in-car plant maintenance system. This cutting-edge functionality will gather rainwater from the car's rooftop and moisture from the car's air conditioning system. With the help of advanced software, the system can recognize various plant types inside the vehicle and calculate the perfect timing and volume of water required to care for them.
These bold initiatives highlight car manufacturers' dedication to novelty, despite fluctuating market interest. Bill Russo, the founder and chief executive of the consultancy firm Automobility, based in Shanghai, points out that with the advent of electric cars, China is reshaping the definition of "luxury". He stresses the importance of trailblazing and bringing fresh, out-of-the-box concepts to the industry.
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